Beyond the Buzz: Unforgettable Refreshing Drinks

Ethanol : This molecule, made of little more than a few carbon atoms, is responsible for drunkenness.  Often simply referred to as alcohol, ethanol is the active ingredient in alcoholic beverages.  Its simplicity helps it sneak across membranes and nestle into a many different nooks, producing a wide range of effects compared to other, clunkier molecules.  So how exactly does it cause drunkenness, and why does it have dramatically different effects on different people? To answer these questions, we’ll need to follow alcohol on its journey through the body.  Alcohol lands in the stomach and is absorbed into the blood through the digestive tract,especially the small intestine.  The contents of the stomach impact alcohol’s ability to get into the blood because after eating, the pyloric sphincter, which separates the stomach from the small intestine, closes.  So the level of alcohol that reaches the blood after a big meal might only be a quarter thatfrom the s...

Last year, Indian spirits faced major obstacles in the form of the Covid-19 pandemic and a 150% import tariff. However, a new ‘enhanced trade partnership’ with the UK could lower or remove the levy. The deal includes a a £1 billion (US$1.41bn) trade‐and‐investment package, and could remove the large tariff on UK-made whisky. The tumultuous year of 2020 led to just two of the top 10 best-selling brands experiencing growth. All the same, the top brand of 2019 held its place on the leaderboard, despite a 16.4% drop in million-case sales. This year’s title of Indian Whisky Brand Champion was given to Sterling Reserve for the third year in a row.  While it wasn’t among the category’s top 10 brands, it managed to retain its sales figures from the year prior despite its competitors suffering double-digit declines. Earlier this month, we released our Brand Champions 2021 report outlining the sales of the world’s biggest spirits brands. Based on our findings, we’re counting down the top-sel...

Want freshly brewed beer? Unlike the local wine shops in your neighbourhood, these delivery services offer you a wide range of spirits, bubblies and brews. With the click of a few buttons, here's how you can get alcohol delivered to your home in Mumbai.  These online liquor stores and apps are following government safety guidelines and deliver alcohol from 10am to 6pm, Monday to Sunday. Online liquor stores and alcohol delivery apps in Mumbai 1) SpiritZone Spiritzone is the one-stop-shop that delivers drinks to your doorstep, with just a few taps. From stocking basic brands and the commonly loved spirits, Spiritzone also offers premium labels such as the Japan's Hibiki whisky, the delectable Botanist gin and single malts like Bruichladdich and The Macallan.  All you need to do is to download their app on your phone, pick your choice of alcohol, add it to your cart and buy. The order takes about four to five hours to be delivered, depending on your location.  The service...